About us

  • History

    Many small and medium enterprises have great products and services, but lack the marketing budget and resources to create the market awareness required to get them on an upwards growth trajectory.  Many "off the shelf" tools are cheap, but don't meet the requirements & many corporate mainstream marketing automation and CRM products are often expensive and over-engineered.  SME's also need help across the multiple areas of Digital Design & Website Development, Marketing Engagement & Automation and CRM & Customer Journey Management if they are truly going to scale.  

    GSL Labs was founded in 2015 to meet this need, by bridging the creative - technology divide. 

  • Approach

    One size doesn't fit all.  We work with our clients in partnership and start-off by understanding their growth goals, strategy, where they currently are and where they want to be.  We want to understand  how you currently get leads, which customers are your ideal customers,  what makes you different, what is the flow from an enquiry to a sale & is your current website reflecting your core message.  From asking these questions, we build up a picture of how we can help drive lead generation, conversion and streamline your internal delivery and onboarding processes.  In a word, we listen. 

  • Culture

    We don't really do sales pitches.  We come in, we listen to you, we give you some ideas around how we can help you win in the digital environment  If you like what you hear, we produce a business case and project outline.  Our team are technologists with a creative streak.  We don't spend days debating the colour or font of a logo - we are action driven and we focus on the business drivers and activities that matter and which move the needle.  We understand that time is the business owner's most precious commodity.  

  • Method

    Upsurge.io is at the heart of everything that we do.  It is a cloud based software platform which integrates your website, landing pages, social media channels and human interactions in order to give you a digital marketing platform which measures engagement.  We take your business objectives and break them down into lead generation, lead nurturing, cross selling to existing customers and customer journey & satisfaction management (CRM) to create and implement a solution that helps you accelerate your growth and scale effectively.  The solution is modular and we can integrate with your existing CRM system if you have one or embed within your existing website.   

Our Leadership Team

Garry Sneddon
CEO & Founder

Garry has worked internationally helping businesses across the Middle East, Europe, Eastern Europe and the USA. He has been involved in helping businesses leverage technology for the last 20 years by simplifying jargon and focusing on business outcomes . He started GSL Labs with the aim of helping the small and medium business sector in Scotland. He is keenly interested in emerging growth technologies, innovation and riding very fast motorcycles. 

Favourite Quote:
“Being an entrepreneur is like eating glass and staring into the abyss of death.” -

Elon Musk, Tesla / Space X.

Danail Penev
Growth Stack Developer

Danail understands the latest technology & social media trends mostly before they even happen. He understands Twitter, Instagram & Facebook APIs and does magical things with them that enable businesses to generate leads and actually get a return from Social Media. He can also transform bricks and mortar businesses into internet powerhouses by joining social, e-commerce & marketing automation to create a tech stack Jack Ma would be proud of. 

Favourite Quote:

"Help young people. Help small guys. Because small guys will be big. ... and when they grow up, they will change the world."

 Jack Ma- Founder of Alibaba Group.

James Goldstraw

James is from Cheshire in England, but is an honorary Scotsman having spent five years studying in Glasgow. Holding a Masters Degree in Marketing, James has worked internationally in Europe and the Nordic Regions. James understands things like Strategic Marketing Management, Brand Management & Strategy and how they relate to Digital Marketing.  Having worked in Financial Services, Manufacturing & Consultancy, he knows how to tell your digital story with impact.   

Favourite Quote:

“It is hard to think that a $2 billion company with 4,300-plus people couldn’t compete with six people in blue jeans.”

Steve Jobs - Apple